About Us
At Shida, we believe in the pursuit of audio perfection. That's why our isolation platforms are meticulously handcrafted by true audiophiles who share your passion for exceptional sound quality.
What sets us apart? It's not just our dedication to premium materials and precision technology, it's the unique expertise that comes from being music lovers and audiophiles for over 40 years.
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We understand the nuances of audio reproduction and the critical role isolation plays in delivering unparalleled sonic clarity. With an unwavering commitment to excellence, we have harnessed our knowledge to design a support system that goes beyond the ordinary.
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The long and winding road
It all started with upgrading from a very basic cassette deck to a decent CD separates setup and thinking I had the pinnacle of sound.
That illusion was shattered when I stumbled into a small Hi-Fi shop playing classical music on an old Rotel turntable on a wall mounted shelf. It blew my mind and kickstarted my love of vinyl.
Lesson learned: audio greatness isn't just about magazine ratings. Setup and synergy are serious factors. So, I tinkered with everything from concrete blocks, pneumatics to ceramic tiles to squeeze out every ounce of sound quality. Having a natural sense of curiosity and a background in design, many experimental years followed. I finally hit upon several materials that delivered consistently high performance. That combined with time over lockdown turned my hobby into a serious passion project, giving rise to Shida, dedicated to maximising sound from audio gear.
The results? Universal improvements, from high-end systems to budget setups, with no compromises.