It started with curiosity, the kind that turns a casual interest into a lasting obsession. I was stunned after hearing a modest, but well set up turntable at a local retailer. I’d expected nostalgia; instead, I heard depth, texture, and life. That experience raised a question that’s guided me ever since: what makes sound feel real?

The answer, I’ve learned, isn’t about price or prestige. It lies in the subtleties,  how materials resonate, how vibrations move, and how every element in a system either serves the music or gets in its way.

With a background in design, I began exploring those relationships.

Experimenting with many different materials, woods, composites, and isolation methods, learning through trial and error how structure shapes sound, and thousands of hours of listening. Most attempts failed, while some have uncovered a sense of clarity and balance that feels right.

That journey led to Shida, an approach to audio design built on honesty, precision, and craftsmanship. Each product is made to serve the music first, where every detail has intent and every material earns its place.